"Minimal" lifestyle
by Elisa Prete

For years we have been hearing about a "minimal" lifestyle.

Between the 60s and 70s in America, the English art philosopher Richard Wollheim wrote the article "Minimal Art" for the magazine "Art Magazine". This style was characterized by simple shapes (minimal, in fact), an essential and clear geometry, colors with calm tones, serial structures and materials of industrial technology.

It was the period in which the simple style of the Scandinavians and the philosophy of the Japanese of “living with little” took shape, in a path of sobriety not of penance but aimed at achieving inner serenity. This is how spiritual and mental states influence the life and purchasing choices of many.

The Minimal seems to want to place the person and his needs at the center of everything; to frame, a sober, pure, rational environment. In Minimal furniture we use a few colors, preferably white along with a few others. Transparency, where possible, becomes the element of conjunction with the outside.

The Minimal style prefers what lasts over time and respects the environment, and the three main rules become: "Slowly, sustainably and meaningfully".

Each choice must be lasting over time, sustainable for us and the environment and has a meaning that motivates the decision.

The collections in pure washed linen are inspired by the Minimal world, simply pure and with small textures, a sober frame for our daily life. But also the collections with patches of linen blend textures for a table that takes on character.

A leap from minimal to art deco with geometry that becomes clearer but also richer, it is the period immediately after the war and the world needed to express its freedom and its desire for wealth. An energetic, compact and worldly style. The textures of Art Deco, sudden, broken but at the same time orderly and harmonious.


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